Can You Use Pinterest to Get Your Name Out There?
In short, HECK YEAH! Pinterest is a great way to get your ministry, non-profit, for profit, club, team, business promoted; and, like your puppet endeavors, it's mostly visual, so it appeals to those looking for your talents.
Yeah, Facebook and Twitter are still big dogs in the area of social media marketing, but Pinterest can reach your audience in a way that Twitter can’t and Facebook is just now starting to catch on to.
Pinterest pins are almost a 100 times more spreadable(is that a word?) than a tweet. The average re-tweet will hit only 1.4% of the audience, while Facebook has gotten to where it’s even less. What people don’t understand is that Facebook is now a market center, that is how they make their money, so they have algorithms now that will actually take posts that they see as marketing and hide it from view. Most people think that if they post something and they see it on their feed, that everyone who is on their friends list sees it also; not the case. The half-life of a pin has the potential of having a 1,6000x longer lifespan and reach than a Facebook post. These are proven stats, not just me pulling numbers out of the air.
Since the recent Instagram purchase by Facebook, instagram has started taking on many of the Facebook algorithm change so Pinterest has become the new hot ticket item for organic marketing.
Organic marketing is basically getting your name out there without having to purchase ad space. It naturally gets seen by people and passed on.
Aside from vacation pics and gourmet food recipes, the real strength of Pinterest is the integrated features of their business accounts. Join the 500,000 (and growing) businesses clubs and ministries with Pinterest for Business accounts, because you get added marketing features to promote your brand along with the regular functions that come with the base account.
The Added Perks
You’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest’s marketing awesomeness. With your business account, you get:
New Terms of Service
The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.
In short, it doesn’t want you spamming people, so, along with the other terms and conditions for use, you also get the basic:
Don’t promote spam, “such as asking participants to comment repeatedly.”
Don’t “run a sweepstakes where each pin, repin, or like represents an entry. [or] ask pinners to vote with a repin or like.”
Don’t run contests, sweepstakes or promotions “too often.”
Don’t falsely give the impression or direct statements that Pinterest supports, sponsors or endorses your business.
Educational Marketing Materials
Pinterest doesn’t just give you the platform, they are creating educational marketing materials to teach you how to maximize its effectiveness for marketing your business. This post is just to give you an overview, use the teaching tools that they give you to become a master of pinterest. I am just barely scratching the surface here.
These are one of the newest and most awesome features of a Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work so you can constantly improve your marketing.
You get to use your business name instead of the typical First + Last Name formula. This also means your Pinterest account won’t have an automatic link to your Facebook account, so you should add a Facebook tab to your Pinterest home page.
Pinterest has been described by Social Media Examiner as a visual search engine. This means that if you do it right, people will find your pinterest posts just by searching for set keywords.
If it’s not searchable, then it won’t be found or seen. Don’t depend on it just showing up in front of your audience. Now before you grab that mouse and start pinning away, you have to understand the Pinterest culture and how people search on pinterest.
Optimizing Your Pins
It’s one thing to create the perfect pin, but it’s a whole other ballgame to get it seen and, more importantly, shared (re-pinned). No one is going to find your pin if you don’t optimize it for engagement.
Timing is everything (Well, kind of)
The best times to pin depend on the habits of your target audience, so you should always test for your specific optimal posting times. This is where the analytics come into play.
For a general information guideline though, at least according to SocialFresh, on average, the best times to post are between 2PM and 4PM EST and 8PM to 1AM EST; and, Hubspot says Saturday morning is usually the best day to post.
Optimize your sites
There are a few apps out there that will allow you to add a “pin it now” hover over button on all of your images that you post in a website, blog, etc.
This makes it so easy for people to repin your pics and it automatically adds a redirect link for pinterests viewers to take them back to the original location.
This will help you get more followers by tapping into the ones you already have on other platforms. It also will help spread your content across platforms so more eyeballs see it. And, it will add Twitter and Facebook b